COLGATEMax White Charcoal Toothpaste 75ml - Teeth whitening toothpaste - Clinically proven formula - Removes up to 100% of surface stains - Activated charcoal and mineral micro-particles

I have tried so many toothpastes over the years many claiming to be the best and effective in teeth whitening but this Colgate product with charcoal is my favourite and genuinely works with real results. It is not a one day wonder toothpaste but using twice a day its effectiveness was noted by my dentist. I am over 50 and a smoker and i drink a lot of tea through the day and this toothpaste has taken my teeth to a decent white colour over a short period of time. Great taste and leaves my mouth feeling fresh.

Why did you choose this product over others?:Very nice using this and after leaves mouth lovely.

This toothpaste is good it has made my teeth whiter . I’m not saying it’s a miracle because nothing will be unless you get your teeth whitened from the dentist. But it does the job I have in the past spent my money on toothpaste that are £10 upwards and this seems to work better than them.

This toothpaste whitened my teeth and i was a smoker!!

I’ve used Colgate Charcoal for just a day, and while I do appreciate that it makes my teeth noticeably whiter, I’m not completely sold on it. The whitening effect is definitely there, but unfortunately, it doesn’t leave my breath feeling as fresh as other Colgate products I’ve used in the past. If you’re mainly looking for whitening, this could be a good option, but if fresh breath is a priority for you, this might not be the best choice.

Great, works well and not abrasive on sensitive teeth.

Teeth feel very fresh after using this fluoride, whitening toothpaste, the taste was pleasant & really felt my teeth were getting a good clean with little effort, Teeth after several days appeared much brighter & fresher/clean

The way this whitens teeth is by being so abrasive it literally sands away the top layer of enamel. Dentists don't recommend using charcoal toothpastes because of this, it wears the teeth away.That said I usually use an unflavoured, totally non-abrasive toothpaste due to a mild mint allergy and literally every other toothpaste having mint.So my teeth end up getting gradually stained, then I use this charcoal toothpaste for a day or two just to get rid of the stains then switch back to the unflavoured toothpaste.